Performance Marketing Portfolio

Meta Ads &
Paid Social.

Selected Meta advertising campaigns managed for food & beverage and beauty brands in Dubai — covering website traffic, audience growth, engagement, video promotion and retargeting.

Meta Ads Manager Campaign Strategy Audience Targeting Creative Testing Optimization GA4 Analytics
View Case Studies Campaign Results
Performance Snapshot

Campaign results backed by measurable performance.

Selected performance highlights from campaigns managed across Barkadahan Food Hub and Casa Barkada Salon.

448K+
Impressions
Highest-volume selected website traffic campaign
5.1K+
Landing Page Views
Generated by the featured website traffic campaign
AED 0.10
Profile Visit
Approx. cost per result on top discovery campaigns
14.9K+
Video ThruPlays
Generated through paid video promotion
Featured Work

Featured Campaign Case Studies

Three campaigns selected to demonstrate traffic acquisition, audience discovery and social profile growth across different business objectives.

Barkadahan Food Hub

Menu Website Traffic Campaign

A traffic-focused campaign designed to drive users from Meta platforms to the restaurant's online menu and website.

5,101 Landing Page Views
AED 2,454.57 Ad Spend
AED 0.48 Cost / LPV
448,892 Impressions
198,463 Reach
2.06% Link CTR
AED 0.26 Link CPC
Barkadahan Food Hub

New Audience Discovery

A discovery campaign focused on introducing the brand to new audiences and generating cost-efficient social profile visits.

5,004 Profile Visits
AED 486.43 Ad Spend
~AED 0.10 Cost / Result
171,565 Impressions
88,082 Reach
2.10% Link CTR
AED 0.13 Link CPC
Casa Barkada Salon

Profile & Audience Growth

A paid social growth campaign supporting a beauty brand's Instagram presence and increasing profile discovery.

3,509 Profile Visits
AED 348.71 Ad Spend
~AED 0.10 Cost / Result
90K+ Impressions
49K+ Reach
2.20% Link CTR
AED 0.17 Link CPC
Campaign Performance

Selected Meta Ads Campaigns

A broader selection of paid campaigns demonstrating performance across traffic, discovery, profile growth, engagement, video promotion and retargeting.

Brand Campaign Objective Primary Result Spend Link CTR Link CPC CPM
Barkadahan Food Hub Menu Website Traffic Traffic 5,101 LPVs AED 2,454.57 2.06% AED 0.26 AED 5.47
Barkadahan Food Hub New People – Discovery Discovery 5,004 Profile Visits AED 486.43 2.10% AED 0.13 AED 2.84
Barkadahan Food Hub IG Discovery – March Profile Growth 4,421 Profile Visits AED 637.48 1.40% AED 0.27 AED 3.82
Casa Barkada Salon Profile & Followers – August Profile Growth 3,509 Profile Visits AED 348.71 2.20% AED 0.17 AED 3.80
Barkadahan Food Hub Profile Visit Discovery – August V2 Discovery 2,713 Profile Visits AED 365.85 2.24% AED 0.24 AED 5.40
Barkadahan Food Hub IG Discovery – April Discovery 4,565 Profile Visits AED 1,126.20 1.61% AED 0.32 AED 5.08
Barkadahan Food Hub Influencer Video Promotion Video 14,945 ThruPlays AED 450.00 1.19% AED 0.80 AED 9.54
Casa Barkada Salon Followers – August Profile Growth 1,286 Profile Visits AED 182.99 2.38% AED 0.24 AED 5.71
Barkadahan Food Hub Grilled Content Promotion Engagement 1,138 Engagements AED 69.84 0.27% AED 1.07 AED 2.89
Barkadahan Food Hub New Menu Retargeting Retargeting 415 Profile Visits AED 71.17 2.06% AED 0.29 AED 6.06
Paid Media Capabilities

From campaign planning to performance analysis.

01

Campaign Strategy

Selecting campaign objectives and aligning paid media activity with business and marketing goals.

02

Audience Targeting

Building geographic, demographic, interest-based and retargeting audiences based on campaign intent.

03

Creative Strategy

Developing and selecting photo, video and short-form creative suited to campaign objectives and placements.

04

Campaign Optimization

Monitoring delivery, CTR, CPC, CPM, frequency and cost per result to identify opportunities for improvement.

05

Retargeting

Using warm audience strategies to reconnect with people who have previously interacted with brand content.

06

Performance Reporting

Translating campaign metrics into clear performance insights for ongoing marketing decisions.

My Process

How I approach Meta advertising.

1

Objective

Define the business goal and primary campaign KPI.

2

Audience

Build targeting around location, demographics and intent.

3

Creative

Match messaging and creative format to the campaign objective.

4

Optimize

Monitor performance and adjust delivery based on key metrics.

5

Analyze

Review results and convert campaign data into actionable insights.

Tools & Measurement

Platforms used across the campaign workflow.

Meta Ads Manager Meta Business Suite Meta Pixel Google Analytics 4 Google Tag Manager Looker Studio
Digital Marketing

Looking for performance-driven marketing?

Explore the rest of my digital marketing work or get in touch to discuss social media, paid advertising and growth opportunities.

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