Eric in Emirates · @ericinemirates
Dubai, UAE
Helping businesses grow through SEO, Social Media, Meta Ads, Google Business Profile, Content Strategy and GA4 Analytics.
I'm Wai Yan Aung, also known online as Eric in Emirates (@ericinemirates), a Dubai-based Digital Marketing Specialist with hands-on experience in SEO, social media management, content strategy, Meta Ads, Google Business Profile optimization, GA4 Analytics, WordPress, website management and local marketing.
I manage digital marketing across the full customer journey, from creating and publishing social media content to running paid campaigns, optimizing search visibility, tracking user behavior and analyzing marketing performance.
My work focuses on helping businesses improve online visibility, grow their digital presence, attract qualified customers and make data-driven marketing decisions.
Native
Professional Working Proficiency
Beginner (A1)
Managing social media, content creation, SEO, Google Business Profile optimization, Meta Ads campaigns, website management, analytics tracking and local marketing initiatives for a Filipino restaurant brand.
Managing social media strategy, Instagram content, photography and videography, Reels production, Meta Ads, website management, Google Business Profile, SEO, analytics tracking and digital campaigns for a Dubai salon brand.
Managed website updates, WordPress and Elementor development, local SEO improvements, content creation and digital marketing support.
Coordinated digital marketing campaigns, social media content, brand promotion activities and marketing communications.
Managed Facebook marketing campaigns, content creation, community engagement and social media growth initiatives.
Managed SEO, Google Business Profile optimization, Meta Ads campaigns, social media, website optimization, analytics tracking and local marketing.
PAID MEDIA
Planned, launched and optimized Meta Ads campaigns for restaurant and salon brands across website traffic, audience discovery, profile growth, engagement and video promotion objectives.
Selected Campaign Highlight: Barkadahan Food Hub — Menu Website Traffic Campaign
Campaign scale: 448,892 impressions generated from AED 2,454.57 in ad spend, resulting in 5,101 landing page views at approximately AED 0.48 per landing page view.
Implemented GA4 analytics, custom event tracking, traffic source analysis and UTM campaign measurement to monitor website performance and support data-driven marketing decisions.
Top traffic sources: Facebook Referral, Google Organic Search, Direct Traffic and Meta Paid Social.
Managed and optimized Google Business Profiles to improve local visibility, customer engagement, Google Maps discovery and website traffic through Local SEO and profile optimization.
Strong local search performance: Generated 17,122 profile views, 4,170 direction requests, 642 customer calls and 286 website clicks. Menu content received 2,134 views, demonstrating strong local search visibility and customer engagement.
Managed WordPress website updates, Elementor development, on-page SEO improvements, content creation and local search optimization for a UAE-based business services company.
Designed and developed a personal portfolio website using HTML, CSS and GitHub Pages. Implemented SEO best practices, Open Graph tags, favicon setup, responsive design and GA4 analytics tracking.
Google Skillshop | 2026
Certified in Google Ads Search campaign fundamentals and optimization.Google / Coursera | 2024
Completed foundational training in applying AI tools for productivity and digital work.Coursera | 2024
Completed beginner-level training in Google Ads setup and PPC basics.Strategy First University Extension | 2023
Completed practical training in digital marketing communications and campaign planning.